CEO Testifies in Victory Price-Fixing Trial: 'No Different from Other Retailers'

In the ongoing price-fixing trial of Ayal Ravid, CEO of the Victory supermarket chain, a key testimony was delivered by Uri Levi, CEO of the food manufacturer Beit HaShita. Levi stated that Ravid never discussed consumer prices with him, only purchase prices with suppliers, portraying their interactions as standard commercial negotiations rather than illicit price coordination. Levi emphasized that Ravid's behavior was not unusual and reflected common industry practices, saying, "Ayal Ravid is no different from anyone else." He explained that all retailers seek to protect their interests against suppliers and that such negotiations are legitimate business tactics.

The trial, which began in late June following an investigation and submission of documents by the Israeli Competition Authority, centers on allegations that Ravid attempted to engage in a restrictive arrangement involving price coordination between food chains and suppliers. The indictment claims Ravid communicated with suppliers and other supermarket owners, including Eitan Yochananof of the Yochananof chain, about product prices and price increases, actions prohibited under competition and food laws.

Levi also addressed social media posts made by Ravid, stating these had no influence on suppliers' decisions to raise prices, which are instead driven by business factors such as rising raw material and production costs. This testimony supports the defense's argument that Ravid's discussions were part of normal commercial negotiations rather than illegal price-fixing.

The prosecution, however, continues to argue that the case crosses the line from legitimate negotiation to unlawful price coordination. The trial remains closely watched as it could result in actual prison sentences if the defendants are convicted.