Maayan Adam Launches No-Fee Mami Credit Card with Exclusive Rewards
Maayan Adam's consumer club Mami has introduced a new credit card called the Mami Card, issued with Isracard and operating on the Visa network. The card carries no monthly fees and offers a 1% foreign currency conversion fee, with a temporary 0% conversion fee promotion available during summer months until the end of 2026. This offer is not unique to Mami Card but is shared with other Isracard products.
The card provides 10% reward points accumulation, called Mami Money, on purchases at popular international retailers such as Zara, Sephora, Primark, 7-Eleven, H&M, Uniqlo, and Oysho, valid only during summer until August 31, 2026. Additional rewards of up to 20% apply at select stores like iHerb, Traklin Hashmal, Sonol, Dreamy, and Carmel Carpets, with plans to expand the participating merchants. Standard Isracard benefits like 1+1 cinema tickets and travel site discounts also apply.
Mami Money points can be redeemed in the Mami Store app for products, vouchers, and experiences, either fully with points or combined with cash. Examples include picnic backpacks, beauty products, and gift vouchers. New cardholders receive 150 Mami Money points as a welcome gift. The club currently has 400,000 members, 300,000 monthly active users, and 100,000 app installs.
Maayan Adam emphasizes the card’s appeal to women, who make up 95% of their customer base, aiming to provide practical savings on everyday purchases without hidden fees. The company highlights its social mission to empower women consumers and offers a customer-first approach with guaranteed satisfaction and service. Mami also offers a paid membership tier with monthly gifts valued at approximately 500 shekels.
The Mami Card competes with other consumer club cards that offer direct discounts at checkout, but Adam stresses Mami’s unique value lies in trust and comprehensive rewards. The club plans to broaden its merchant network and reward options, including future accumulation on utility bills. The company reports annual retail sales of about 200 million shekels and a workforce predominantly led by women.
