Maayan Adam and Mami Club Launch New Credit Card with Isracard Partnership

Since its launch two and a half years ago, Maayan Adam's Mami Club has grown to 400,000 members, with 300,000 active monthly users. Leveraging this consumer base, Mami has partnered with Isracard to introduce the Mami Card, branded as an innovative and socially conscious alternative. This collaboration follows an earlier credit card launch in April 2024 with a different partner, CAL, but the new agreement with Isracard was finalized in August 2025 and is now being implemented.

The Mami Card offers several benefits, including a permanent waiver of card fees without minimum spending requirements. It features a loyalty program where users earn "Mami Money" points redeemable at various retailers. Cardholders receive 10% back on purchases abroad at stores like Zara, Starbucks, Sephora, Primark, 7-Eleven, H&M, Uniqlo, and Oysho during the summer, and up to 20% back at multiple businesses in Israel. Additionally, the card provides two fee-free foreign currency transaction conversions until the end of the year, after which a 1% fee applies.

To celebrate the launch, new members receive 150 Mami Money points for use in the club's online store, which sells products ranging from fast food and personal care to household items, children's toys, and electronics. The Mami Club also boasts strong digital engagement, with 50 million organic monthly impressions. Recent expansions include partnerships in private car leasing with Shlomo Sixt and entry into the Cyprus real estate investment market with EWAVE Real Estate.

Ophir Yosef, former CEO of the business search app Easy, was appointed CEO of Mami in October. Maayan Adam explains that the club was created to provide financial benefits and purchasing power to consumers often overlooked by large, well-funded organizations like government employees and the defense sector. Lior Raviv, Isracard's deputy CEO and head of the private division, described the initiative as a unique value proposition in customer club offerings.