iStore Offers Thousands Off Mac Computers at Eilat Store Beyond VAT Exemption

iStore, the official Apple reseller in Israel, is offering significant discounts on selected Mac models at its Eilat branch, in addition to the standard VAT exemption available in the city. These additional price reductions can bring total savings of several thousand shekels depending on the model and specifications.

Examples include the 14-inch MacBook Pro with Apple M4 Pro chip, 24GB RAM, and 2TB SSD, priced at 8,099 shekels in Eilat compared to 10,898 shekels elsewhere, saving about 2,799 shekels. The 15-inch MacBook Air with Apple M4 chip, 24GB RAM, and 1TB SSD is offered at 4,324 shekels in Eilat versus 6,438 shekels elsewhere, a 2,114 shekel difference. The largest discount is on the Mac Studio with Apple M1 Ultra chip, 64GB RAM, and 1TB SSD, costing 10,201 shekels in Eilat compared to 13,278 shekels in other parts of Israel, saving approximately 3,077 shekels.

iStore CEO Haim Zaguri emphasized that this is not a limited-time promotion but a pricing strategy to provide attractive deals for customers visiting Eilat. Customers can pre-order online via the iStore website and select "iStore PickUp Eilat" to ensure availability and receive the discounted price upon collection at the store.

This initiative leverages Eilat's VAT exemption policy while adding further discounts on select Apple products, making purchases there particularly cost-effective for buyers planning to visit the city.