Hapoel Jerusalem Appoints Sasha Obradovic as New Coach to Boost EuroLeague Ambitions

Following the departure of coach Yonatan Alon after the 2025/26 season, Hapoel Jerusalem officially introduced Sasha Obradovic as their new head coach during a press conference on July 7, 2026. Owner Matan Idelson emphasized the club's goal to compete at the highest levels, particularly in the EuroLeague, stating that hiring a coach with experience in that competition was essential. "We understood that to compete at the highest levels and be in the EuroLeague, we needed someone who has been there," Idelson said, highlighting Obradovic's extensive coaching background, including multiple teams and reaching the EuroLeague Final Four.

Idelson expressed gratitude for securing Obradovic, noting his hunger and motivation to take on the challenge despite the complexities of the club and the country's situation. He described the appointment as a perfect fit and expressed hope for many successful years and joyful moments ahead. Regarding coaching style, Idelson stated that winning is the priority over any specific system, praising Obradovic's leadership qualities as ideal for the role.

When asked about the possibility of Obradovic returning to Israel long-term, Idelson remarked that it is unpredictable but stressed the collective desire for basketball and broader stability to return to Israel. He concluded by emphasizing the club's commitment to doing their best and maintaining the organization they aspire to be.