Sasha Obradovic Takes Helm at Hapoel Jerusalem Aiming for EuroCup Victory and EuroLeague Spot
Following a disappointing season for Hapoel Jerusalem, the club has appointed Sasha Obradovic as their new head coach with ambitions to win the EuroCup and secure direct qualification to the EuroLeague. Obradovic, 57, a celebrated former Crvena Zvezda (Red Star Belgrade) player and experienced coach with successful stints at Monaco, Alba Berlin, and Lokomotiv Kuban, signed a three-year contract worth $750,000 per season. The decision came swiftly after it was confirmed he would not continue with Red Star Belgrade, with negotiations held in Athens.
Obradovic expressed enthusiasm about starting fresh in Jerusalem, emphasizing his goal to elevate the club to EuroLeague standards by building a competitive team and improving the club’s infrastructure. He acknowledged the challenges posed by the club playing home games in two countries and competing financially with wealthier teams like Maccabi Tel Aviv but stressed the importance of creating a professional environment, including charter flights and flexible training facilities.
Addressing security concerns, Obradovic stated he feels safe in Israel despite potential missile threats, citing the club’s high security measures. He also highlighted his commitment to the project, wanting to be the face of Hapoel Jerusalem for a long period and to promote the club, city, and country. Obradovic described his coaching style as passionate and aggressive on the court, aiming for a team that never gives up.
Regarding player recruitment, he noted the difficulty of competing financially with bigger Israeli clubs and the NBA’s growing influence on the European market. He praised former player Mike James for his character and contribution during tough times. Obradovic also mentioned that while the club had interest in Israeli player Yam Madar, salary demands made a signing unlikely. He emphasized building a strong Israeli player base to support the team’s future.
Obradovic’s appointment marks a strategic move by Hapoel Jerusalem to regain prominence in European basketball and challenge for top honors, with the immediate goal of winning the EuroCup and securing a EuroLeague berth.
