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Culture07:10 · Jun 11

Just Before the Wedding: Daniel Amit and Emily Damari Land Their First Joint Campaign

WallaCenter
Translated & summarized from Walla by baba
The story · English

In about two and a half months, social media personality Daniel Amit and former hostage Emily Damari will stand together under the chuppah and get married. Just before that happens, the two are marking another milestone along the way, a particularly glamorous first joint campaign.

The pair were chosen to lead the launch of the new design and lifestyle complex, "THE PARK DESIGN," by Amot and Allied Real Estate. The campaign is expected to go live in the coming days across television, digital, and other platforms, with an estimated investment of millions of shekels.

Since the two surprised the entire country by revealing their relationship on the eve of the Shavuot holiday last year, they have received many inquiries and offers for campaigns and commercial collaborations. So far, they have turned down the offers, and this is the first campaign they have chosen to do together.

Those close to the two said the connection to THE PARK DESIGN felt authentic and natural to them, because it meets them during one of the most exciting and meaningful periods of their lives, between planning the wedding, designing their shared home, and the excitement that accompanies the start of a new chapter.

The new and impressive complex, located at 1 Leahyi Street in Bnei Brak overlooking Yarkon Park, was created from the understanding that home is the place where life itself is shaped. The complex brings together a wide range of leading brands under one roof, and offers a complete, coordinated solution for all stages of planning, designing, and furnishing the home in one place.

Among the brands operating in the complex are Natuzzi, Regba, Shviro, Italsופה, Avivi Kitchens, OKNIN, W8, GLOW DIVANI CENTER, Sparta Spa, Rossetto, GREEN garden furniture, Dr. Gav, NAPO, and other leading brands in furniture, kitchens, sleep, lifestyle, and design.

Daniel Amit and Emily Damari said, "Over the past year, we learned more than ever what home means. For us, home is much more than walls and furniture, it is the place where you feel safe, build memories, dream, and begin a new chapter. The connection to THE PARK DESIGN felt natural to us, because it meets us exactly in that place of planning our shared future, with a lot of excitement, inspiration, and anticipation to build a home together."

From the management of THE PARK DESIGN, it was said, "The world of home design has undergone a dramatic change in recent years. The Israeli consumer today is looking for an advanced customer experience that combines design inspiration with maximum efficiency and a true one-stop-shop concept. The new complex was built to redefine the standard of purchasing and planning in Israel, and the connection with Daniel and Emily represents exactly the meeting point between lifestyle, authenticity, and the moments when the home becomes the center of the couple's and family's story."

Read the original at Walla
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