Naked Wolfe Footwear Gains Traction in Israel Following Social Media Buzz

The footwear brand Naked Wolfe has recently captured attention in Israel, partly due to a social media post by model Romi Frenkel showcasing a unique pair of heeled shoes with a "zebra print." This post, shared on Instagram, led to increased visibility for the brand, with variations of the shoes appearing frequently in users' feeds. Naked Wolfe, established in 2017, has rapidly become a global phenomenon, favored by celebrities such as Hailey Bieber, Madonna, Gigi and Bella Hadid, and Ariana Grande.

The brand was founded in Hong Kong by four Australian siblings who aimed to revolutionize the shoe industry with a focus on handmade craftsmanship. After 18 months of development, they launched their debut collection, which achieved viral success due to its distinctive design, finishing, and silhouette. The brand is known for its bold silhouettes and chunky platforms, blending 1990s retro aesthetics with contemporary artistic flair.

Naked Wolfe's designs are characterized by their unique platform cuts and durable sneakers, crafted to be both eye-catching and long-lasting. The brand has now arrived in Israel through the retail chain Story, with prices starting around 900 shekels. The initial drop includes the popular sneakers, while the heeled models, like those worn by Frenkel, are expected to be available soon on the brand's website and in stores across the country.