ASOS Users Receive Alarming App Notification Amid Data Breach Claims

Numerous ASOS users, including Israelis, received a disturbing push notification via the official ASOS app on Tuesday, claiming a takeover of the company's information system and threatening data leaks. The notification, which appeared under the ASOS name and logo, was purportedly addressed to the company's privacy officer and IT team. Many users shared screenshots of the alert on social media platform X. The senders claimed to have gained control of the company's Snowflake system and threatened to leak data if ASOS did not contact them, including a link to a Telegram channel. Snowflake is a cloud-based data platform used by organizations for data storage, processing, and analysis. It remains unconfirmed whether the claims are true or what specific data, if any, was accessed. A key question is how the senders managed to use the official app's notification mechanism, for which no official explanation has been provided. Users who received the alert are advised not to click on it or the attached link and to delete it. As a precaution, changing ASOS account passwords, especially if reused elsewhere, is recommended. Users should also be vigilant for suspicious emails or SMS messages impersonating ASOS and avoid providing personal or login details via dubious links. This incident follows reports earlier this year of unauthorized access to ASOS customer accounts in the United States, attributed to stolen passwords from other services rather than a direct breach of ASOS systems. That earlier incident reportedly affected approximately 138,000 customers, according to the American law firm Srourian. There is currently no information linking the two events.