Andorra Seeks to Attract Israeli Tourists Beyond Ski Season

Andorra, the small principality nestled between Spain and France in the Pyrenees, is actively working to broaden its appeal to Israeli tourists beyond its well-known ski resorts. While winter sports have traditionally drawn visitors, Andorra aims to become a year-round destination. The number of tourists from distant countries visiting in winter has surged by approximately 140% over the past decade, from about 196,000 to 470,000 in the 2024-2025 season. Recognizing this trend, Andorra's tourism board is keen to showcase the country's attractions outside the snow season.

"Israeli travelers have traditionally been interested in Andorra as a ski destination," stated Joaquim Thomas, Director at the Andorra Tourism Board. "We love hosting Israeli tourists and want them to discover there is much more here than skiing." As the snow melts, the ski slopes transform into hiking and biking trails, the valleys turn green, and the mountains reveal small wineries, local restaurants, and spa complexes. The country is also establishing itself as a premier destination for cycling, having hosted stages of the Tour de France and Vuelta a España.

Israeli travel companies are beginning to expand their offerings to include Andorra during the warmer months. Yishai Mold, Head of the Active Department at Issta Sport, described Andorra as a "paradise for cyclists," noting the development of a cycling culture with dedicated cafes, shops, and group rides. He highlighted the convenience of easily transitioning from mountain activities to local dining, wineries, or thermal baths, and the proximity to Spain and France for varied vacation experiences.

Key attractions beyond skiing include the Tibetan Bridge in Canillo, offering stunning valley views, and the Roc del Quer viewpoint. Wine enthusiasts can explore vineyards situated at high altitudes, such as Casa Obinia, which offers tours and tastings. For a taste of traditional Andorran cuisine, visitors can dine in "bordas," converted traditional stone buildings in the mountains. For a more contemporary culinary experience, the restaurant "Eric Marti" in Andorra la Vella offers a modern take on local dishes. The Caldea thermal spa complex, a prominent landmark, provides a relaxing end to a day of activities.

Despite Andorra lacking its own international airport, requiring travel via Spain or France, its compact size allows for a diverse range of experiences, including nature, sports, food, wine, and spa treatments, all within a few days. The principality is leveraging its winter reputation to attract visitors throughout the year.