Dating Platform Offers Two Weeks for One Shekel to Spur Post-Holiday Commitments
Translated & summarized from Arutz Sheva by baba
The story in 5 lines · by baba
- Dating platform Project 252 offers a two-week trial for one shekel.
- The promotion targets singles in Israel's religious-nationalist community.
- It aims to encourage relationship building after the holiday season.
- The platform has reportedly led to over 850 weddings.
- Membership includes lessons, coaching, and community events.
Project 252, a dating guidance platform targeting the religious-nationalist community in Israel, has launched a special offer: two weeks of full membership for just one Israeli shekel. Following the introductory period, the monthly subscription will be NIS 59, down from NIS 97, with no commitment required. The promotion began on Sunday, the intermediate days of the Sukkot holiday, and will run until midnight on Saturday, October 10, or until the 300 allocated spots are filled.
The platform, which has been operating for five years, assists single religious individuals aged 25 to 45. According to its data, it has been instrumental in over 850 weddings to date. Unlike typical dating apps, Project 252 positions itself as a guidance service, providing a structured program of lessons, personal coaching, and community events, based on the belief that success in relationships is a learnable skill, not just a matter of luck.
"There's one sentence every Israeli has said at least once in the last month: 'After the holidays,'" said Tzuriel Gabizon, the project's founder. "After the holidays we'll start a diet, after the holidays we'll clean out the storage room, and after the holidays we'll finally deal with our relationships. We decided to catch people exactly at the moment the excuse runs out, and to lower the entry price to one shekel, so there's no new excuse left."
The membership includes access to all platform services: a new app launched this summer, a dating area for community members, a weekly live broadcast with relationship experts, a library of hundreds of lessons, an AI counselor for personal guidance, a consultation line with pre-marriage coaches, and discounted access to in-person meet-up events across the country.
Gabizon, whose personal search inspired the project's name, explained that he himself went through 252 dates and seven years of searching before getting married. He believes the issue wasn't the dates themselves, but the constant deferrals. "Two weeks inside is enough to understand if it suits you, and one shekel is a price you can't argue with," he stated.
Project 252 emphasizes the transparency of the offer: the first charge is one shekel, and from the 15th day, the subscription automatically renews at NIS 59 per month, with the option to cancel at any time. The organization reported dozens of new sign-ups within the first few hours of the promotion.