HOT Partners With NGO to Raise Awareness for Veterans' Mental Health

Telecommunications group HOT has announced a significant community initiative in collaboration with the "Transparent Album" (Albom Shakuaf) organization, aimed at increasing awareness of the struggles faced by soldiers dealing with mental injuries and post-traumatic stress disorder (PTSD).

The partnership will feature unique content from the NGO on HOT VOD, designed to break down the stigma associated with seeking mental health support and to provide veterans and their families with accessible information on rehabilitation pathways.

Central to the project is a short film composed of five musical clips, inspired by the songs of Ohev Givaty, a retired Major, combat veteran, and rapper. The film stars Guri Alfi as a discharged soldier who navigates his memories through a futuristic experiment that could alter his life's trajectory. The film also features a notable cast of prominent Israeli artists, including Amir Daddon, Orna Banai, Oshrit Sarusi, Shmuel Vilozny, Inbal Bibi, Aviv Pinkas, and Noy Pedlon.

Beyond the VOD release, HOT will produce a special promotional video to further amplify awareness, directing the public and any soldiers in need of support to the "Transparent Album" website. The initiative also extends internally, with HOT employees encouraged to volunteer with the NGO, offering personal and familial support to veterans.

The "Transparent Album" NGO was founded to assist discharged soldiers coping with "invisible wounds." Established by Shani Sofer, a former naval officer, and Ohev Givaty, the organization began its work six months before the events of October 7th and has since assisted over 4,000 veterans requiring support.

Shani Sofer, CEO of "Transparent Album," stated that the NGO was born from a critical need to simplify and make rehabilitation accessible for veterans and their families facing PTSD. She highlighted that the collaboration with HOT is a major milestone, enabling them to reach a wider audience and bring this important issue to the forefront. Sofer expressed gratitude to HOT for their partnership and commitment to this cause.