Israeli Burger Chain Mi Ma Mu Expands With 8 New Branches

The kosher burger chain Mi Ma Mu is expanding, with an investment of 8 million shekels. Three new branches recently opened in Haifa, Modi'in, and Kfar Saba, joining existing locations in Rehovot, Kiryat Ono, Rishon Lezion, and Kiryat Motzkin. The chain currently operates seven branches, and plans to open five more by early 2027 in Jerusalem, Petah Tikva, Mevaseret Zion, Rosh Haayin, and Kfar Yona. Mi Ma Mu focuses on fresh, daily-ground beef patties, in-house baked buns, original sauces, and creative flavor combinations. A monthly special, the Truffle Burger, has become so popular it is now a permanent menu item. This burger features a 200-gram patty, sautéed mushrooms, arugula, caramelized onions, truffle aioli, and house sauce, priced at 72 shekels for a single burger or 91 shekels for a meal. The October special is the "Frenchman" burger, with goose liver, tomato, and caramelized onions, costing 78 shekels or 97 shekels for a meal. The chain is owned by the Fooders group, founded by entrepreneurs and restaurateurs Gilad Almog and Nir Adri, along with their culinary partner Mert Russomkho. Yahav Almog, Networks Development Manager at Fooders, stated that the chain aimed to create a kosher burger restaurant with a precise product and clear identity, not just another burger joint. He noted that the rapid growth to seven branches in just over two years, with five more on the way, demonstrates the concept's success and customer connection. Mert Russomkho, Culinary Director of Mi Ma Mu, emphasized that expansion must be paired with culinary development and innovation, citing the Truffle Burger's transition from special to permanent menu item as an example of this strategy.