Phoenix Expands Wealth Management for Affluent Israelis Through AllianceBernstein Partnership

Phoenix, an Israeli investment house, is expanding its wealth management services to cater to high-net-worth individuals in Israel through a new collaboration with Bernstein Private Wealth Management, the private wealth arm of AllianceBernstein. This partnership will grant eligible clients access to AllianceBernstein's global investment platform.

AllianceBernstein, which manages approximately $906 billion in assets as of the end of June 2026, will provide Israeli clients with access to international investments, financial planning, and asset management services. The collaboration aims to offer a comprehensive suite of services beyond traditional local portfolio management, addressing the growing need for integrated financial solutions that include international assets, tax planning, estate planning, and philanthropic advice.

For Phoenix, the partnership allows it to enhance its local offerings with an international dimension without needing to build its own global infrastructure. Clients will gain access to global equities, bonds, ETFs, and alternative investments such as hedge funds, private equity, and real estate. Additional services will cover retirement planning, trusts, and intergenerational wealth transfer.

While specific details regarding the minimum asset threshold for eligibility and the fee structure were not disclosed, such private wealth management services typically require significant investment amounts. Phoenix W, led by CEO Avishai Kroani, focuses on affluent families, entrepreneurs, and investors, including those from the high-tech sector. Yonatan Ettin, Chairman of Phoenix W, noted a growing demand among clients for advice connecting their Israeli financial activities with global investment opportunities.

Onur Erzan, President of AllianceBernstein, stated that the partnership reflects a demand from Israeli investors for services that combine investment management with wealth planning and management. AllianceBernstein manages assets for both institutional and private investors, with its private wealth management division specifically targeting high-net-worth clients. Phoenix Investment House, as of August 2026, manages approximately 130 billion shekels through various activities including portfolio management, mutual funds, ETFs, alternative investments, and trading.