Israir Launches New Direct Flight to New York with Major Investment
Translated & summarized from Ice by baba
The story in 5 lines · by baba
- Israir launched a new direct flight route to New York.
- The airline invested $1 million in a nationwide advertising campaign.
- Two new Airbus A330 aircraft were acquired for $85 million.
- The service will feature Israeli crews and Hebrew-speaking staff.
- The campaign uses the song "Shamayim" by the late Yigal Bashan.
Israir has launched a new direct flight route to New York, accompanied by a significant advertising campaign estimated to cost $1 million. The campaign will be broadcast nationwide across television, billboards, digital platforms, and social media, supporting the airline's new operations in the American destination. The campaign highlights Israir's Israeli crews, who will provide service in Hebrew and an Israeli hospitality experience to passengers throughout the long-haul flights, emphasizing a connection to Israel even during the extensive journey.
This new route is part of Israir's expansion into long-haul flights. To facilitate this, the company acquired two wide-body Airbus A330 aircraft, an investment totaling approximately $85 million. These aircraft offer four service classes: Business, Premium, Economy Plus, and Economy, providing passengers with various options to suit their needs and preferences.
The campaign's creative concept also draws on Israeli themes, featuring the song "Shamayim" (Sky), written, composed, and performed by the late Yigal Bashan. The choice of this song aims to connect the feeling of departure, the sky, and the Israeli experience accompanying passengers en route to New York.
The launch of this route signifies another step in Israir's growth strategy, which includes expanding into long-haul destinations with wide-body aircraft and diverse service classes, while aiming to maintain an Israeli presence even at 30,000 feet.
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