Recycling Corporation Launches Initiative to Boost Packaging Waste Separation

Tamir, Israel's packaging recycling corporation, has launched a new program called "Orange 360" aimed at significantly increasing the separation of packaging waste across the country. The initiative will strengthen cooperation with local authorities, improve separation infrastructure, and conduct targeted public awareness campaigns.

Thirteen diverse local and regional councils, including Eilat, Petah Tikva, Rishon LeZion, Ness Ziona, Ramat Gan, Netanya, Yehud-Monosson, and Zur Hadassah, along with the regional councils of Bnei Shimon, Emek HaYarden, Mateh Asher, Upper Galilee, and Gush Etzion, were selected to participate in the project. The program offers a comprehensive approach that includes physical infrastructure upgrades and public engagement.

Tamir will provide professional guidance throughout the process, from assessing the current situation and developing municipal strategies to upgrading the placement of orange recycling bins and monitoring data. The primary goal is to divert a substantial amount of packaging waste from green bins, designated for landfill, to orange bins for recycling.

Beyond the direct environmental benefits of reducing pollution and landfill waste, the initiative is designed to achieve economic efficiencies and direct savings in municipal waste treatment costs for participating authorities. Tamir emphasizes that close partnership with local government leadership, professional teams, and residents is essential for creating real behavioral change and establishing long-term recycling habits.