American Kosher Fast Food Chain Zalman's Plans Major Expansion in Israel

Kamari Retail has acquired a 50% stake in the Zalman's fast-food chain as part of its growth strategy to expand the brand nationwide and establish a category for American-style kosher street food in Israel. The move aligns with a growing trend in the kosher fast-food sector and Kamari Retail's expansion into new food markets. Zalman's is known for its ability to blend American street food experiences with kosher dietary laws, having built a significant presence in the Haredi community with its high-quality kosher certification.

The deal involves Kamari Retail acquiring 50% of the rights to operate and develop Zalman's in Israel, including expansion, new branch openings, commercial development, and brand building. Zalman's currently operates 12 branches and plans to increase this to 20 by the end of this year and 40 in the coming years, aiming for dozens of new locations across Israel. The expansion will involve investment in infrastructure, store construction, branding, and product development.

Beyond its signature premium hot dogs, Zalman's offers a kosher American street food experience with a diverse menu featuring items like hot dog toast, deli sandwiches, corn dogs, corned beef sandwiches, schnitzels, and various American snacks. Assaf Kamari, co-owner of Kamari Retail, stated that Zalman's has "a story, an excellent product, and great potential to become a kosher fast-food chain with national coverage." He added that their goal is to "take Zalman's unique American experience, maintain the brand's quality and character, and bring it to new audiences across the country."

Moshe Zalman Olive, owner of Zalman's, expressed that the brand was "born out of a true love for the American hot dog and childhood memories of taste, smell, and experiences." He emphasized the importance of finding a partner who understands that Zalman's is "not just a product, but a brand and a complete experience." Olive believes the partnership with Kamari Retail will allow them to expand significantly across Israel while preserving the quality, authenticity, and taste that define Zalman's.