Israeli Entrepreneur Joins Top Global Luxury Hotel Association

Israeli entrepreneur Vered Sharvit Biron has been appointed to the Advisory Council of the International Luxury Hotel Association (ILHA), a leading global organization in the luxury hospitality sector. The council serves as a think tank and development forum for international leaders and experts focused on shaping the future of luxury hotels. ILHA represents a community of over one million senior professionals in hospitality and tourism across more than 90 countries, including entrepreneurs, hotel owners, investors, and executives. The entities within the ILHA network manage assets valued at over $200 billion, connecting capital, development, and hotel operations while promoting knowledge, innovation, and collaboration.

In her new role, Sharvit Biron will contribute her expertise in Well-Being Hospitality development, aiming to advance the field within the global luxury hotel industry. She is recognized as an expert in developing concepts and brands in the Well-Being and Well-Being Hospitality sectors, advising organizations and entrepreneurs on integrating Well-Being as a driver for revenue growth and enhanced guest experience. She has held executive positions, managed the establishment of the luxury boutique hotel Gordonia, and founded an international center for integrative medicine operating in 45 countries. She also serves as a director for EFL, an organization promoting Well-Being in Israel and globally.

Sharvit Biron has developed a research-based model for personal and organizational Well-Being development and has trained numerous facilitators. She lectures and writes on the future of hospitality. In 2023, she was recognized as one of Israel's top ten entrepreneurs by Women Entrepreneur magazine for her work in promoting Well-Being globally. She stated that the tourism industry is entering a new era, with Well-Being tourism growing at three times the rate of general tourism. "The luxury of the future is measured by one question: Does the hospitality improve the guest's quality of life?" she remarked. Sharvit Biron further explained that Well-Being Hospitality acts as the new operating system for hotels, integrating Well-Being outcomes into the hotel's design, operations, and business model to enhance value proposition and customer loyalty, ultimately driving revenue growth and leadership in the evolving hospitality landscape.