Trump Tower Tbilisi Offers Luxury Apartments to Israeli Investors

Israeli real estate group Archi has opened a sales office in Herzliya Pituah, Israel, to market investment properties in Georgia to Israelis. The company reports that Israelis are now the leading foreign real estate investors in Georgia, with approximately 2,000 Israelis purchasing property there in 2025, accounting for about 50% of foreign buyers. Georgia has become an attractive destination for Israelis due to its popularity as a tourist spot, with short flight times and frequent flights to Tbilisi and Batumi.

Meni Binesh, founder and partner of Archi, explained that the company, established in 2006, develops residential, commercial, and lifestyle projects across Georgia. Archi offers apartments starting from $1,600 per square meter up to $5,500 per square meter. The company is currently building 6,500 units, with about half already sold, often purchased off-plan. Binesh noted that Archi learned effective sales strategies for large projects from a former Israeli real estate sales manager.

The centerpiece of Archi's new marketing push is the upcoming Trump Tower in Tbilisi. Designed by Gensler, the 66-story, 900-unit tower is slated to be Georgia's tallest building and will feature luxury residences, retail, and dining. Construction is expected to take four to five years. While the average Georgian earns $600-$700 per month, the starting price for a square meter in Trump Tower is $7,000, making it the most luxurious property in the country.

Archi has been targeting international investors for three years, selling 3,002 apartments in Tbilisi and Batumi in 2025 to buyers from 37 countries. Binesh expressed confidence that the Trump brand name significantly boosts sales, with a French Jewish buyer recently purchasing two apartments. The Trump Tower will be part of a larger complex of six towers, including an office building. Buyers in Trump Tower are required to pay 20% upfront and the remainder in 60 interest-free monthly installments. A 50-square-meter apartment is projected to yield approximately $2,000 per month in rent after management fees, with the Archi Rent company managing the properties.