Women Thrive in Traditionally Male Trades Across Israel

In a society where traditional gender roles often dictate career paths, several Israeli women are breaking barriers and excelling in fields historically dominated by men, such as construction, renovation, and maintenance. The article highlights the experiences of Natalie Ben-David, a house painter, Einat Ben-Zion, a handyperson, and Hagar Levi, a mold remediation specialist, showcasing their journeys and perspectives.

Natalie Ben-David, 30, from Ashkelon, found her calling in house painting after a childhood spent moving homes and helping with renovations. She describes a lengthy process of obtaining her license and apprenticing before establishing her own business. Ben-David notes that clients, both male and female, often express a preference for a female professional, citing trust, attention to detail, and a more pleasant home environment as key advantages. She believes her background in the religious community, paradoxically, broadened her professional horizons by presenting less conventional career paths as exciting possibilities.

Einat Ben-Zion, 42, from Kfar Saba, developed her skills as a handyperson by working in her father's garage and later apprenticing with a contractor. While formal education in contracting was completed, she emphasizes the paramount importance of practical, on-the-job experience. Ben-Zion offers a wide range of services, from plaster and paint repairs to furniture assembly and unclogging sinks. She recounts initial skepticism from clients but notes that her professionalism quickly earns their respect and admiration. Ben-Zion observes that while men can be hesitant, women clients often feel more comfortable and secure with a female professional, and she sees a positive shift in societal attitudes towards women in these trades.

Hagar Levi, 41, from Ness Ziona, specializes in professional mold remediation, a field she entered through her family's long-standing business in waterproofing and building restoration. Her passion for mold remediation was ignited by a case involving an elderly couple struggling with severe mold issues. Levi pursued specialized training in the US to gain a license and a deeper understanding of the health risks associated with mold. She highlights that many in the waterproofing industry lack expertise in mold remediation, leading to inadequate treatments. Levi also notes that while women clients often express comfort and trust, some men remain skeptical, questioning if the business belongs to her husband, despite her two decades of experience.

Eden Galili, an industry manager at the "Midrag" professional services website, confirms that some clients specifically request female professionals, citing comfort, better communication, and a desire to support women in manual labor. She also addresses instances where new male professionals underestimate her expertise due to her gender, only to discover her deep understanding of business operations. Galili emphasizes that Midrag rigorously vets all professionals, regardless of gender, and provides ongoing training and support to ensure high standards across all fields, from beauty to construction.