Bicuri HaSadeh Extends Produce Deal with Hashik Market Chain Through 2032

Agricultural produce wholesaler Bicuri HaSadeh will extend its supply agreement with the Hashik Market retail chain by five years, through 2032. The deal, originally signed in December 2023, includes a bonus payment to Hashik Market for the third quarter of this year, representing 40% of the total bonus, with the remaining 60% to be paid starting next year. These bonuses will be provided as discounts on product purchases over several months.

Bicuri HaSadeh's sales to Hashik Market reached NIS 253 million in 2025, a modest 5.4% growth compared to initial estimates. However, sales in the first half of this year totaled NIS 143 million, suggesting a potential year-end total of approximately NIS 286 million, reflecting 13% growth if the pace continues. The agreement does not obligate Hashik Market to purchase a specific quantity, but the chain would have to compensate Bicuri HaSadeh proportionally if the contract is terminated early.

In related news, Bicuri HaSadeh shareholders approved the acquisition of a 10% stake in its subsidiary, Hashik Ha'ir, from relative Rafi Steinberg. This approval follows Bicuri HaSadeh's refusal to comply with the Israel Securities Authority's demand to classify the share purchase as a related-party transaction. The shareholders also approved the appointment of Ron Sheva, son of co-owner Shishi Sheva, as a director and deputy CEO. Ron Sheva will also hold a DevOps position at a subsidiary, with his salary starting at NIS 22,000 gross monthly and rising to NIS 30,000 gross within two years, resulting in an annual compensation cost of NIS 510,000.