Rami Levy CEO Reveals Expansion Plans for Non-Food Stores

Rami Levy Stock, a subsidiary of the Rami Levy supermarket chain, aims to open four stores by the end of the year, focusing on non-food items. Following the recent launch of its second store in Ramla, the company intends to significantly expand its operations in this sector. According to CEO Yafit Attias Levy, the strategy leverages the company's purchasing power to offer a wider variety of non-food products than can be accommodated in their existing supermarket spaces.

"This chain is essentially the realization of our fantasy in non-food sales," Attias Levy stated in an interview with TheMarker. She explained that while Rami Levy supermarkets carry some non-food items like electronics, they lack the space for a comprehensive selection. The new "Stock" stores are designed to fill this gap, allowing for the display and sale of a broader range of goods, from children's toys to tools, at competitive prices.

Attias Levy highlighted the company's ability to secure "crazy prices" for these items and expressed optimism about reaching the four-store target by year-end. The expansion into non-food sectors by supermarket chains has drawn criticism for potentially impacting specialized retailers. However, Attias Levy dismissed these concerns, asserting that specialized stores still have a right to exist and that Rami Levy Stock will focus on specific, high-demand products where it can offer price advantages, believing there is ample room for all types of retailers in the market.