Influencer Daniel Amit Launches E-Commerce Store on Wolt Platform

Israeli content creator Daniel Amit has officially launched "Dani's," her first e-commerce store on the Wolt delivery platform. The venture marks a significant step in "Creator Marketing" in Israel, allowing Amit to transform her personal brand into a shopping experience for her community. The Dani's store on Wolt offers products associated with Amit, including her signature Dream Cake and Lotus Cake, alongside curated celebration and hosting packages.

Customers can also purchase complementary items such as greeting cards, candles, balloons, and birthday accessories, enabling a complete party order delivered directly to their homes. The store also features special "Happy Hour" bundles for offices, developed in response to high demand for group orders for corporate events. These bundles aim to provide a convenient and accessible solution, combining cakes and related products in one package.

This initiative by Wolt and its partner Raito is driven by the growing influence of content creators on purchasing decisions. A Wolt and Kantar report indicates that 70% of Israelis who shopped online in 2025 made purchases based on influencer recommendations. The trend shows content creators evolving from mere marketing channels to brands with their own products, communities, and shopping experiences.

For Wolt, this expansion diversifies its platform beyond connecting consumers with businesses, now enabling stores built around personal brands and creator communities. This integration of content, community, and commerce aims to translate online engagement into tangible purchasing experiences with immediate home delivery.

Israel Abrahimi, VP of Retail at Wolt Israel, stated that Wolt has become integral to Israeli consumption culture and a growth engine for retailers. He sees connecting the marketing and community power of content creators with Wolt's infrastructure as a natural next step, highlighting the collaboration with Raito and Amit as a prime example of turning a personal brand into a real shopping experience with rapid delivery.

Michael Osdon, CEO and co-founder of Raito, emphasized their goal to bridge the gap between creators and their audiences, transforming community connections into direct commerce. He views Wolt as a strategic partner, linking the brands they build with creators to consumers' existing purchasing habits. Osdon added that these stores are intended to be more than just sales points, offering exclusive drops, limited editions, and community-specific products.