AI Empowers Israeli Professionals to Expand Services and Boost Revenue

Two interior designers and a financial planner in Israel have successfully integrated artificial intelligence into their businesses, leading to significant service expansion, cost reduction, and revenue growth. Moran Reiter, an interior designer with a background in marketing, uses AI tools like Claude Code to generate design proposals, create marketing videos, and build websites, tasks that previously required external contractors or extensive manual effort. She states that AI has "changed the business 180 degrees," allowing her to offer comprehensive packages to real estate companies, including visualizations, banners, landing pages, and videos, which has boosted her income by approximately 30%.

Shiri Levy Madar, a visual communications graduate who previously worked in branding and design, was inspired by a dream to learn AI tools. She now teaches AI to designers and content creators, noting that many professionals are shocked by the capabilities and cost savings AI offers, with some large companies like Alony and Hazvi Bank requesting training for their employees. Levy Madar emphasizes that AI doesn't replace professional knowledge but enhances it, enabling new services and business models. Her income has increased by at least 60%.

Yuval Liani, a financial planner and content creator, has leveraged AI to automate tasks such as customer service, billing, and marketing campaigns, reducing her need for administrative staff from multiple employees to just one. She estimates that AI has cut her business expenses by over 50%, significantly increasing profits. Liani believes that while AI automates many technical tasks, human creativity and strategic integration of AI are crucial for future success in any field.

These cases highlight a broader trend where professionals without traditional tech backgrounds are adopting AI not just to streamline existing work but to develop entirely new capabilities and services. A 2024 OECD survey of over 5,000 small and medium-sized businesses across seven countries found that 31% are already using generative AI, with many reporting the ability to perform new tasks, offer new products or services, save money, and increase revenue.