Real Estate Firm Avissaror Taps Actor Yehuda Levi as New Spokesperson

In response to a challenging real estate market, Israeli developer Avissaror has appointed popular actor Yehuda Levi as the chief spokesperson for all its residential projects. Levi, who has previously promoted Avissaror's ASHIRA project and even purchased a unit there, recently starred in two new advertising campaigns for the company. The first campaign promotes four new projects in Ashdod, Rehovot, Ashkelon, and Kiryat Gat, while the second focuses on furniture packages for projects in Ramat HaSharon, Lod, Beersheba, and Bnei Brak. The company also appointed Dan Stern as its national marketing director.

Avissaror, which is currently building approximately 2,400 apartments and has a planned inventory of over 10,000 units, recently went public on the Tel Aviv Stock Exchange in early August. The company raised about 530 million shekels and is valued at 3.2 billion shekels. Yoram Avissaror, the deputy CEO, stated that Levi has been associated with the company for two and a half years, and the decision to expand his role was a natural progression.

Levi expressed his personal connection to the company, noting that his decision to buy a home with Avissaror solidified their partnership. The campaigns were created by the advertising and branding firm Sabio.