Super-Pharm Online is launching a limited promotion on selected LEGO sets tied to the 2026 World Cup, while a free FIFA and LEGO-themed activity area is opening in the north of Israel. The online sale runs until June 30, 2026, includes imported parallel-market products, and offers free home delivery.
Among the highlighted deals are the official No. 5 ball for the 2026 World Cup for 369 shekels instead of 549, a Disney Dalmatian puppy set from "101 Dalmatians" for 529 shekels instead of 649, a Winnie the Pooh set for 529 shekels instead of 599, Ford's iconic 1910 Model T for 459 shekels instead of 599, and a Golden Retriever from the Icons series for 499 shekels instead of 595. The offer is limited to one unit of each model per customer.
At the same time, Kanyon Sha'ar HaTzafon in Kiryat Ata will host an exclusive LEGO-FIFA experience from June 30 to July 2. It is described as the only official World Cup activity site in northern Israel, north of Netanya, during the summer vacation. Children receive a "player card" and complete a four-part challenge route, building a mini World Cup trophy to take home, competing in a digital Blazepod speed and coordination station, taking a photo at an official FIFA setup with a giant World Cup display, and collecting a FIFA poster at the LEGO Store after gathering all stamps.
The site will also include a free construction area for decorating selected shirts and an open exhibition of models. Visitors can buy a build-it-yourself sports figure for 29 shekels instead of 49, and receive a festive FIFA LEGO magazine with purchases over 199 shekels from FIFA products, subject to terms and while stocks last. Entry is free, hours are 3:00 p.m. to 8:00 p.m., and participation requires advance registration on the LEGO Store website.