Urbanica Offers Major Discounts and Partners with Korean Skincare Giant

Israeli fashion brand Urbanica, owned by Palo Retail Ltd., is holding a significant sale, offering dozens of popular clothing items at deeply discounted prices. Customers can also receive an additional 50% off a second item when purchasing select discounted products. The sale includes women's items such as a cable-knit sweater for 75 shekels, an off-the-shoulder knit top for 40 shekels, a crocheted maxi skirt for 60 shekels, and an oversized shirt for 50 shekels. Footwear options include biker boots in black or brown for 150 shekels and wide-leg jeans for 120 shekels.

Men's clothing is also part of the promotion, with items like a graphic t-shirt for 45 shekels, a denim button-down shirt for 90 shekels, and textured shorts for 60 shekels. For children, Urbanica is offering a hoodie and sweatpants in various colors for 50 shekels each, in preparation for winter.

In parallel, Urbanica announced Tuesday it has signed a memorandum of understanding with Silicon2, a South Korean company specializing in K-Beauty product distribution. Under the agreement, Urbanica will exclusively distribute Silicon2's "Moida K-Beauty" brand in Israel through a long-term contract. The initial total investment is approximately 60 million shekels, with Urbanica contributing about 42 million shekels. The company anticipates operations to commence in 2027.