Zoglovec Launches Bavarian-Inspired Sausage for Oktoberfest Season
In anticipation of Oktoberfest, the global beer festival held annually in Munich, Israeli food company Zoglovec is introducing a new premium sausage called "The Bavarian." This new product is inspired by the traditional German bratwurst but has been specifically developed to suit the Israeli palate. The sausage is made from a blend of chicken and beef, seasoned with nutmeg, ginger, and caraway.
"The Bavarian" expands Zoglovec's premium sausage line, which features seasonal editions and flavors inspired by international culinary traditions. Previous additions include "The Israeli," launched for Independence Day based on the original recipe of founder Avraham Reinhold Zoglovec, and "New York," an American-style beef sausage that has become a permanent fixture. Other premium sausages in the line are "Kankers," "Bockwurst," "The French Woman," and "Chorizo."
The expansion of this series reflects a growing consumer demand for new products, global flavors, and diverse culinary experiences within the sausage category. "The Bavarian" sausage will be available in Israeli supermarkets until December or while supplies last.
Separately, in August, Zoglovec announced a strategic partnership with Thailand's National Energy Corporation. This move, occurring one year after investment fund AP Partners entered the company, aims to significantly alter the company's management and leadership. The partnership aligns with Zoglovec's vision to enhance its product offerings by leveraging food-tech and innovation. As part of this, Zoglovec's group signed a deal to acquire a 70% controlling stake in Plant & Bean, a Thai factory specializing in plant-based meat alternatives and innovative products, as well as custom manufacturing for other companies.