Netta Alchimister Builds Business Empire, Lands Hailey Bieber Endorsement
Israeli influencer and model Netta Alchimister has established herself as a formidable businesswoman, amassing an estimated personal fortune of NIS 50 million (approximately $13.5 million USD). Her ventures generate millions annually, leveraging her significant online popularity into profitable enterprises.
Alchimister's primary success stems from Bananhot, an international swimwear brand she co-founded with Noa Beni. Her business portfolio also includes strategic partnerships, beauty and lifestyle projects, international advertising campaigns, and luxury real estate investments.
In a recent podcast interview, Alchimister detailed her journey, particularly her persistent efforts to penetrate the international market. She recounted a high-stakes encounter with supermodel Hailey Bieber at a private yacht party. Despite intense nervousness and a language barrier, Alchimister approached Bieber directly.
Initially, Bieber's response was polite. However, Alchimister revealed that Bieber's close friend, Kendall Jenner, had previously worn items from the Israeli brand. Intrigued, Bieber requested proof. Alchimister showed her Instagram, displaying photos of Jenner in their swimwear, which elicited an enthusiastic reaction from Bieber, who then invited Alchimister to message her directly.
The following morning, Alchimister sent a message, leading Bieber to share her stylist's contact information. Within days, Bieber selected approximately ten swimwear models. Alchimister's company promptly shipped a large package of the chosen items, resulting in a direct, high-profile marketing opportunity as Bieber publicly wore the brand, a success attributed to Alchimister's business acumen and boldness.
