Neta Alchamist Expands Beauty Brand BYNETA Into Wellness With Hair Health Supplements

Israeli entrepreneur, businesswoman, and model Neta Alchamist is broadening her beauty brand BYNETA beyond cosmetics and skincare into the wellness sector. After more than two years of development, she is launching a new category of advanced dietary supplements aimed at hair health, specifically to prevent hair loss and promote hair thickening. This new product line, developed in collaboration with Israeli supplement company Supherb, will debut in September and represents an investment of approximately two million shekels.

The supplement formula combines collagen and hyaluronic acid, ingredients traditionally found in topical serums and creams, now delivered orally to nourish hair from within. Alchamist emphasized her active involvement in the product's development, stating that true care begins internally and that she insisted on hands-on participation to ensure the highest quality. This move reflects a strategic understanding of modern consumers who seek holistic solutions rather than relying solely on external treatments.

Alchamist’s expansion into dietary supplements marks a calculated evolution of her brand, responding to market trends and consumer needs. The launch aims to offer a scientifically backed alternative to conventional hair care products, with the hope that the new capsules will effectively support hair health and reduce hair shedding. The initiative underscores BYNETA’s commitment to innovation and authenticity, with Alchamist personally endorsing the product’s development and efficacy.