Model Neta Alchimister Launches BYNETA PLUS Hair Supplement Line in September

Israeli model and entrepreneur Neta Alchimister is expanding her beauty brand BYNETA into the nutritional supplements market with the launch of BYNETA PLUS. The new product line, set to debut in September 2026, will feature a dietary supplement aimed at reducing hair loss and promoting thicker, healthier hair. This initiative is a collaboration between Alchimister and Lilith Cosmetics Group, with the first supplement developed in partnership with Supherb, incorporating ingredients like collagen and hyaluronic acid.

The development of BYNETA PLUS involved an investment of approximately 2 million shekels and over two years of research and formulation. The supplements will be sold through the BYNETA brand website, Super-Pharm's online store, and James Richardson outlets. Alchimister emphasized her belief that true beauty care starts from within and highlighted her active role in the product's development alongside Supherb's professional team.

Yael Bilt-Zin, co-owner of Lilith Cosmetics Group and CEO of Lilith Retail, expressed pride in expanding into this significant new category. She noted that entering the nutritional supplements sector allows the brand to integrate beauty, wellness, and lifestyle more effectively, with an innovative formula bridging hair care and skincare domains. The launch reflects BYNETA's ongoing commitment to innovation and meeting consumer expectations.