Model and Entrepreneur Neta Alchimister Launches BYNETA PLUS Hair Supplement Line

Model and businesswoman Neta Alchimister is expanding her beauty brand BYNETA into the nutritional supplements market with the upcoming launch of BYNETA PLUS. The first product, a dietary supplement aimed at reducing hair loss and thickening hair, is set to debut in September 2026. Developed in collaboration with Supherb and Lilith Cosmetics, the supplement contains ingredients such as collagen and hyaluronic acid to promote healthier, fuller hair.

The development of this new category involved an investment of approximately 2 million shekels and over two years of research. The supplement will be available for purchase on the BYNETA brand website, Super-Pharm's online store, and James Richardson outlets. Alchimister emphasized her belief that true beauty care starts from within and highlighted her active role in the product's development alongside Supherb's professional team.

Yael Bilt-Zin, co-owner of Lilith Cosmetics and CEO of Lilith Retail, expressed pride in expanding into this significant new category. She noted that entering the nutritional supplements market allows the brand to integrate beauty, wellness, and lifestyle more effectively, with an innovative formula connecting hair care and skincare domains. The launch reflects BYNETA's ongoing commitment to innovation and meeting consumer expectations.