NBA Commissioner Adam Silver Sees Historic Opportunity in Europe
NBA Commissioner Adam Silver announced progress in discussions with the EuroLeague regarding the league's expansion into Europe, calling it a "historic, once-in-a-lifetime opportunity" to elevate the sport. Silver expressed a desire for collaboration, stating, "We don't have to join forces, but it's better for all of us to work together as a united front." He believes this partnership would be beneficial for the NBA.
Silver indicated that the NBA aims to introduce a product to the European market by next summer, even if the initial offering differs from the final vision. He emphasized the potential to transform European sports, not just basketball, though he acknowledged the process is taking longer than anticipated.
Shimon Mizrahi, Chairman of Maccabi Tel Aviv, commented on the NBA's European plans. He noted that the NBA was expected to submit a formal proposal regarding its talks with the EuroLeague, with FIBA also reportedly involved. Mizrahi stated that no proposal had been received yet, but if one arrives, it will be discussed at an owners' meeting on October 5.
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