Ofer Rosenbaum in Advanced Talks to Acquire Majority Stake in Daniel Amram's Social Media Venture

Ofer Rosenbaum's "Rosenbaum Communications" group is in advanced negotiations to acquire a 60% stake in Daniel Amram's social media operations for an estimated valuation of 10 million shekels. The deal, which is reportedly close to being finalized, would see Amram continue to manage the platform he built, while Rosenbaum's group would gain the ability to promote content relevant to its clients.

Daniel Amram is a prominent social media influencer with hundreds of thousands of followers across platforms like Telegram, Instagram, TikTok, and Twitter. His Telegram channel alone boasts approximately 646,000 followers, and he has faced controversy for some of his content. For Amram, this partnership represents an opportunity to strengthen his business and expand his reach, aligning with his public calls for support of free journalism.

Rosenbaum Communications is a significant player in Israel's media landscape, specializing in crisis management for political and business sectors, strategic consulting using psychological warfare and intelligence, and influence operations for high-profile clients globally. Rosenbaum currently serves as the campaign manager for the Otzma Yehudit party and its leader Itamar Ben-Gvir. This acquisition is seen as a strategic move for Rosenbaum, allowing direct control over narratives and bypassing traditional media gatekeepers.

Social media platforms have evolved from niche content initiatives into strategic media assets, attracting business figures and investment funds. The shift of younger audiences from traditional media to social feeds has transformed these platforms into economic engines. This trend is exemplified by other recent deals, including an investment in "Israel Entertainment" (Z Platform) and a partnership in the news venture PUSH. Amram did not provide a comment by the time of publication.