Cal Credit Card Company Appoints New Corporate Communications Director

Cal, the Israeli credit card company, has appointed Noy Kedem-Damon as its new Corporate Communications Director. Kedem-Damon will report directly to CEO Yafit Grani and will be responsible for developing and managing the company's communication strategy, corporate branding, media relations, public relations, crisis communication, and providing media counsel to the executive management.

Kedem-Damon brings over two decades of experience in corporate communications and managing complex communication initiatives in business, regulatory, and public environments. In her most recent role, she served as Head of Communications and Corporate Responsibility at the Tnuva Group for approximately four years. Prior to that, she was the Vice President of Communications and Public Relations at Israel Post for about 5.5 years, and before that, she led the spokesperson department at Pelephone for a decade.

"I welcome Noy's joining Cal and wish her success in her role," said CEO Yafit Grani. "Noy brings rich communication experience and proven abilities in building and implementing communication strategy. Her ability to connect broad business vision, understanding of the public sphere, and effective communication management will be a significant asset for Cal. I am confident she will be a significant partner in the path we are leading and will help us continue to grow."

Noy Kedem-Damon stated, "I thank Yafit Grani, CEO of Cal, and Chairman Adi Kaplan for their trust and for the opportunity to join such a leading and significant company in Israel's financial system. I am happy to be part of Cal during this exciting period and see this role as an opportunity to be a partner in building the company's next chapter."

The company Ben-Churi-Alexandrovich will continue to provide services to Cal.