Bnei Brak 'Diamond Exchange' Offers Premium Etrogs for Sukkot

A popular venue in Bnei Brak, known as the 'Diamond Exchange,' is offering a wide selection of high-quality etrogs for the upcoming Sukkot holiday. Located at 63 Kehilot Yaakov Street, the establishment caters to those seeking the most aesthetically pleasing and ritually perfect etrogs, often referred to as 'Hadur' etrogs.

This market has seen a significant shift in recent years, with major etrog brands collaborating to meet the demand from observant Jews who wish to fulfill the mitzvah with the utmost perfection. The 'Diamond Exchange' features prominent brands such as 'Etrogim Neve Tzion' with their Yemenite etrogs and 'Shufra,' which offers Moroccan etrogs and those from the 'Chazon Ish' variety.

All offerings are under the strict supervision of various rabbinical courts, including Badatz Neve Tzion, Badatz Edah HaChareidis, and Badatz Shearit Yisrael. There has been a growing demand for premium Moroccan etrogs, prized for their beauty and lineage, which are considered free from complex ritualistic concerns. Many authorities and scholars have long preferred Moroccan etrogs for their beauty and ritual purity.

'Shufra' has enhanced its import process for Moroccan etrogs, with a dedicated team of scholars working in Morocco to oversee the cultivation and selection of the finest specimens. These are then shipped directly to Israel to ensure their preservation. Similarly, 'Etrogim Neve Tzion' are renowned Yemenite etrogs with a long-standing tradition of purity and aesthetic appeal, favored by many prominent rabbis, including the late Rabbi Shalom Cohen.

The 'Chazon Ish' variety, also known for its beauty and esteemed lineage, is available, with the best etrogs from the most reputable groves meticulously sorted. In addition to etrogs, the venue also offers premium lulavim (palm branches) and hadassim (myrtle branches), all inspected by knowledgeable individuals specializing in the laws of the Four Species.