Shlomo Group Launches New Car Showrooms with $4 Million Investment

Shlomo Group, a major player in Israel's automotive market, has launched 'Shlomo NEW,' a new network of showrooms aimed at private car buyers. The initial investment for this venture is estimated at NIS 15 million (approximately $4 million USD).

The 'Shlomo NEW' showrooms will offer 0-kilometer vehicles and a variety of new models from leading brands, positioning themselves as an alternative to traditional importer dealerships. The initiative integrates services such as financing, trade-ins, and vehicle maintenance, providing a comprehensive purchasing experience.

Customers will be able to view and compare multiple brands within the same facility, arrange test drives, and benefit from first-hand registration options on select models. The focus will be on 0-km cars, but new registrations will also be available. Currently, two 'Shlomo NEW' showrooms are operational in Petah Tikva and Rishon LeZion, each spanning over 1,000 square meters and featuring display, hospitality, and consultation areas.

Shlomo Group plans to expand the 'Shlomo NEW' network by the end of the year, with additional showrooms slated for Haifa, Beersheba, and Jerusalem. The vehicle offerings will encompass various categories, including mini, family, SUV, luxury, premium, and sports cars, catering to diverse customer needs and budgets.

Complementing the physical showrooms, a dedicated digital platform has been established, showcasing models, prices, and trim levels. This online presence allows customers to schedule test drives and consultations, blending online research with in-person visits. Shlomo Group is also offering a 'Shlomo Relax' package, which includes routine maintenance, tire repair services, roadside assistance, and a car tracking service managed via a dedicated app.

Eyal Gur, CEO of Shlomo Group, stated that the launch is a strategic move to expand the group's presence in the private car market, leveraging their extensive experience and infrastructure from managing Israel's largest vehicle fleet to compete for private consumers.