Super-Pharm Expands Online Marketplace to Luxury Cars
Israeli pharmacy chain Super-Pharm has expanded its online marketplace to include luxury vehicles, currently offering a 2026 Mercedes E350 Sedan AMG Platinum model for NIS 499,999, a significant discount from its catalog price of NIS 629,000. The vehicle is being sold through Beauty Shop, an external vendor operating on Super-Pharm's platform, with the final purchase process handled by Yedidia Commerce, an parallel importer of vehicles.
Customers can reserve the Mercedes with a NIS 2,000 deposit, which secures a credit line rather than an immediate charge. Following credit card details submission, a representative will contact the buyer to confirm the order, finalize the deposit charge, and arrange a showroom visit for inspection and a test drive. The reservation is only confirmed if the buyer approves the order and deposit within three business days.
The offer is limited to 10 vehicles. The Mercedes E350 features a 2.0-liter turbocharged gasoline engine producing 255 horsepower, a 9G-TRONIC automatic transmission, and 4x4 all-wheel drive. It includes AMG Line exterior styling, 20-inch AMG alloy wheels, electric and heated front seats, a 12.3-inch digital instrument cluster, a 14.4-inch OLED central display, wireless charging, ambient lighting, Android Auto, Apple CarPlay, dual-zone climate control, and a Burmester sound system.
Safety features include adaptive cruise control, PARKTRONIC parking assistance, a 360-degree camera system, lane keeping assist, and a passive child reminder system. The car is black, has 5 seats and 4 doors, and comes with a 3-year or 80,000 km warranty. The license plate fee will be determined by the final model purchased.
This is not Super-Pharm's first foray into vehicle sales; in July 2026, the company launched a car category on its online site featuring electric AION models, also requiring a NIS 2,000 reservation fee and directing the final purchase through the importer. The addition of the high-end Mercedes signifies a further expansion of the online marketplace's offerings.
