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Culture06:48 · 54m ago

South Korean TikTok Star Fronts Rami Levy's Sukkot Sukkah Campaign

By מערכת ice
Translated & summarized from Ice by baba
The story · English

South Korean internet personality Jung Park, known for his viral videos tasting Israeli food, has been chosen to lead the holiday campaign for the Israeli supermarket chain Rami Levy. The campaign promotes a specially priced product for the upcoming Sukkot holiday.

As part of the promotion, Park learned to assemble the chain's "smart sukkah," a modular structure designed for easy and quick setup. New commercials highlight the sukkah's simplicity, requiring only a few clicks and connections to become stable and fully assembled in minutes.

The advertised sukkah is an advanced modular unit adjustable to nine different sizes, expanding up to 3x3 meters. This feature allows it to fit various balconies and yards. The product is being sold for 199.90 shekels and includes the white fabric covering, presented as a complete and economical solution for Israeli consumers preparing for the holiday.

Read the original at Ice
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