Supermarket Chain Osher Ad Sells Luxury Watches at Unprecedented Prices

Osher Ad, a supermarket chain typically known for groceries and family deals, is expanding its product offerings into the luxury watch market. The chain has begun selling watches from several well-known international brands at significantly lower prices than usually associated with these brands.

The new selection includes Anne Klein watches for 299 shekels, Guess watches for 399 shekels, and Hugo Boss watches for 499 shekels. The most expensive item is a Michele watch priced at 1,499 shekels, which is still considered attractive given the brand's typical price points.

This move reflects a broader trend of large supermarket chains diversifying their inventory to include fashion, electronics, home goods, and leisure items. For consumers, the convenience lies in purchasing branded products during their regular grocery shopping trips, avoiding the need to visit specialized stores.

The competitive pricing is expected to attract interest, particularly from those seeking an affordable branded watch or a gift that doesn't require a substantial financial outlay. It remains to be seen if Osher Ad will maintain stock levels and expand this initiative to include more brands.