Israeli Innovation Combines Hairbrush and Conditioner for Easier Styling
Hair's behavior, often perceived as "unruly," is governed by physics and its reaction to environmental factors like humidity, heat, and chemical treatments, according to a lifestyle article. The outer layer of hair, the cuticle, consists of overlapping cells; a smoother surface allows hair strands to glide past each other more easily. Damage to the cuticle increases friction, leading to tangles, frizz, and difficulty in combing.
Hair's hygroscopic nature means it absorbs moisture from the air, altering its mechanical properties and shape, causing styled hair to lose its form, especially in humid climates like Israel's. Chemical processes such as coloring, bleaching, and frequent use of heat styling tools can damage the cuticle and strip away natural lipids, making hair rougher and more prone to tangling and frizz.
Friction and combing create a cycle where tangles necessitate more forceful brushing, which in turn can cause further damage. Products that ease detangling work by reducing friction, allowing strands to slide more smoothly. The article emphasizes that effective hair care should facilitate detangling rather than requiring brute force.
Hair length and natural texture also play significant roles. Longer hair has endured more wear and tear, leading to uneven condition from root to tip. Different hair textures, like straight, wavy, or curly, interact differently, and care should focus on managing natural texture without excessive frizz.
Water itself physically alters hair, causing it to swell and change elasticity, making wet hair more prone to tangling and requiring gentler handling. Addressing these issues, the Israeli product LICABRUSH integrates a hairbrush with a conditioning treatment. It features a replaceable capsule that dispenses a formula, such as ROSE TOUCH, directly onto the hair during brushing. This combines the steps of applying product and combing into a single process, aiming to reduce friction and improve manageability, particularly in humid conditions. The ROSE TOUCH formula contains GENENCARE® OSMS BA, a natural betaine derived from sugar beets, which is noted for its affinity to keratin and its use in conditioning and frizz control.
