Women Embrace DIY Beauty Trends, Bringing Salon Services Home
A growing number of women in Israel are opting to perform beauty treatments at home, bypassing traditional salons and cosmetic professionals. This trend, which gained momentum during the COVID-19 lockdowns, allows individuals to save both time and money by performing services like hair coloring, gel manicures, lash extensions, eyebrow shaping, facials, and even laser hair removal themselves.
Many women cite convenience and control as primary motivators. For instance, Shelly Cohen decided to switch to at-home laser hair removal after a negative experience at a commercial clinic, where she claims she was burned. She now prefers managing her treatments at home, avoiding travel, appointment scheduling, and recurring costs. Alma has taken this self-sufficiency further, learning to do her own eyebrows, waxing, gel nails, hair straightening, and lash application, expressing greater satisfaction with the results and the ability to control the process.
Social media influencers like Luda Dezay also showcase extensive at-home beauty routines, including hair coloring, gel nails, lash extensions, makeup, and facials. While some, like Dezay, have prior training, the main advantages remain reduced expenses and independence from others' schedules. The accessibility of online tutorials and professional-grade equipment has made these DIY treatments more feasible.
However, the article cautions that while seemingly simple, many of these procedures require specific knowledge and correct application. Mistakes can lead to undesirable outcomes or even harm. Improper use of at-home laser devices, despite lower power settings than professional equipment, can cause irritation, burns, or pigmentation changes. Incorrectly combining facial treatment ingredients or overly aggressive techniques can damage the skin. Even seemingly straightforward gel nail kits demand more expertise than often assumed; improper handling can lead to nail damage, infections, or allergic reactions.
The piece concludes by emphasizing the fine line between "doing it yourself" and "doing it without knowing." It advises individuals to discern which beauty treatments are safe for at-home execution and which are best left to professionals, suggesting that the shift towards home-based beauty routines is likely to persist.
