ADAH Cosmetics Launches New Line at Star-Studded White Party
Cosmetics and skincare brand ADAH hosted a festive launch event for its new product line, coinciding with a Rosh Hashanah toast, at the Bazaar Hotel in Jaffa. The event, themed entirely in white and styled like a wedding, brought together several Israeli celebrities, many of whom are former contestants on the reality show "Big Brother Israel."
Attendees were treated to a unique dining experience where each course served was a new product from the ADAH line, allowing them to be the first to discover and learn about the innovations developed for the upcoming year. The celebration concluded with a large wedding cake and towers of champagne glasses.
The new product series includes toner pads, a CC cream in two shades, a brow serum, an eyebrow pencil in two shades, a black liquid eyeliner, a lip pencil series, and a new lip oil shade called "sassy lips cocoa."
Among the notable guests were Shelly Sarbrianikov, Bar Cohen, Maya Shem, Yuval Meitook, Yael Fromkin, Liel Shkarov, Liel Mizrahi, Nitzan Cohen Elimelech, and Maya Suliman.
Guy Lifshitz, CEO of ADAH, expressed excitement about unveiling the new products and celebrating the new year. He stated, "We chose to start the year in white, to celebrate true renewal and raise a glass together with everyone who accompanies us. The new developments revealed are just the first taste of what awaits us in the coming year. May we all have a year of blooming, beauty, and exciting new beginnings."
