Supermarket Chain Half Price Launches New Prepared Food Market
The Israeli supermarket chain Half Price has launched a new culinary concept called "FOOD MARKET" at its Rehovot branch. This new department offers a variety of fresh, homemade-style prepared meals, blending authentic home cooking with professional chef standards.
The menu and culinary standards were developed by experienced chefs Moshe Badishi and Shahaf Shabtai, who have brought their expertise from professional kitchens. They have created a diverse selection of dishes using fresh, high-quality ingredients, classic cooking methods, and familiar home-style flavors.
Customers can find a wide range of daily prepared dishes, including handmade stuffed vegetables, fish dishes, meat and poultry options, various noodle dishes, and a selection of hot side dishes. These meals are cooked fresh daily and are intended as convenient options for home dining or family gatherings. The selection expands towards the weekend, with an Asian-themed concept and sushi platters available on Thursdays and Fridays.
The FOOD MARKET is designed as a culinary zone within the supermarket, inspired by urban food markets, with an emphasis on presentation and service. It offers a solution for ready-to-eat meals alongside the regular grocery shopping experience. The new department is located at the Half Price branch on Derech Hayyam Street 1 in Rehovot. Operating hours are Sunday to Wednesday from 8:00 AM to 4:00 PM, Thursday from 7:30 AM to 8:00 PM, and Friday from 7:00 AM to 3:00 PM.