The Mashbir Warns of Fake Kenneth Cole Website Targeting Israeli Consumers

The Mashbir retail chain has issued a public warning regarding a fraudulent website impersonating the official Kenneth Cole brand in Israel. The fake site is reportedly using the brand's name and identifying elements in a way that could mislead consumers into making purchases or divulging personal and credit card information.

The Mashbir emphasized that the fraudulent website has no affiliation with Kenneth Cole or The Mashbir itself. They are urging the public to refrain from making any purchases or submitting any personal or payment details through this site. The company is actively working with relevant authorities to have the imposter website removed.

Galit Peleg, Deputy CEO of Kenneth Cole Israel, stated, "It is important for us to protect our customers and allow them to purchase with confidence. We are working to remove the fake website and call on the public to be vigilant and make purchases only through the brand's official channels."

The Mashbir advises consumers to carefully verify website addresses before completing any purchase and to avoid entering personal or credit card details on sites not recognized as official brand channels. The Kenneth Cole fashion brand, founded in 1982 by Kenneth Cole, operates in 70 countries across 32 different fashion and lifestyle categories. The Mashbir secured the exclusive license to market Kenneth Cole products in Israel in 2021, offering items such as shoes, apparel, perfumes, and home textiles in its stores and dedicated brand stores.