Kenneth Cole Commits Up to $5 Million to Israeli Retailer HaMashbir for European Expansion

Kenneth Cole is set to invest up to $5 million in HaMashbir's subsidiary as part of a deepening partnership between the two companies. The investment aims to support the brand's expansion into Europe, specifically launching new operations in Germany and establishing a logistics network in the Netherlands. According to the deal details, Kenneth Cole will inject $3 million in equity capital in exchange for a 20% stake in Kenneth Cole Design, fully diluted. Additionally, the company will provide guarantees up to $2 million to secure a bank credit line. This move reflects the ongoing collaboration between Kenneth Cole and HaMashbir and underscores the success of the New York-based brand, which focuses on sportswear and watches. Rami Shavit, the controlling shareholder and CEO of HaMashbir 365 Group, highlighted the strategic nature of the investment to facilitate the brand's global growth.