Tech · Full coverage

Nati Amsterdam Takes Helm at Microsoft Israel to Restore Government Cloud Relations

How 3 Israeli newsrooms covered this story — translated into English and compared side by side.

Center 1Unrated 2

First reported by Globes · 4 hours ago

What happened

Nati Amsterdam, formerly a key figure in distributing Nvidia AI chips in Israel, has become CEO of Microsoft Israel. He faces the task of restoring Microsoft's strained relations with the Israeli government after losing a major cloud tender to Amazon and Google in 2021. Despite setbacks, Microsoft aims to re-enter the government cloud market by 2028, leveraging new budgets and Amsterdam's industry connections.

  • 01Nati Amsterdam moves from Nvidia GPU sales to lead Microsoft Israel amid public sector challenges.
  • 02Microsoft lost the 2021 Israeli government cloud tender to Amazon and Google due to compliance issues.
  • 03Government agencies are increasingly shifting from Microsoft to Amazon and Google cloud and software services.
  • 04Amsterdam's strong ties with Nvidia CEO help secure critical AI hardware for Israeli clients.
  • 05Microsoft aims to rejoin the Nimbus cloud tender in 2028 and capitalize on growing government cloud budgets.
  • 06The Israeli government plans to increase cloud spending to $1 billion annually by 2031, offering Microsoft a major opportunity.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

Full coverage · 3 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

GlobesUnrated · Hebrew13 minutes ago
Nati Amsterdam Takes Helm at Microsoft Israel to Restore Government Cloud Relations
YnetCenter · Hebrew3 hours ago
Nati Amsterdam Appointed CEO of Microsoft Israel After Leading Nvidia's Local Business
CalcalistUnrated · Hebrew4 hours ago
Nati Amsterdam Appointed CEO of Microsoft Israel After Leading Nvidia's Local Operations
GlobesUnrated · Hebrew4 hours ago
Nati Amsterdam Appointed New CEO of Microsoft Israel After Nearly a Decade at Nvidia

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