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H&M launches its shopping app in Israel, years after its store rollout

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

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First reported by Walla · Jun 14, 2026

What happened

H&M launched its shopping app in Israel on Sunday, adding a local mobile sales channel years after its global rollout. The app includes H&M HOME, COS and & Other Stories, but its introductory 15% discount is modest compared with the chain’s other frequent promotions.

01H&M launched its shopping app in Israel on Sunday.
02The app has existed globally for about a decade.
03Israelis can now access H&M HOME, COS and & Other Stories in the app.
04The first-purchase offer is 15% off.
05The article says similar discounts already appear regularly on H&M’s site and in stores.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

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