Shufersal Quietly Expands Private Brands Offering Significant Savings Amid Israeli Market Challenges
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
By דר חזי גור מזרחי | צרכנות וכלכלה
First reported by Maariv · Aug 10, 2026
What happened
Shufersal is expanding its private brand portfolio in Israel, offering significant price savings compared to national brands, though consumer loyalty and market challenges limit private label penetration. Price tests show average savings of over 50%, but some products are pricier. The chain's multi-brand strategy aims to emulate successful European models, while Israeli consumers still prioritize familiar brands and promotions.
- 01Shufersal develops multiple private brands, reducing supplier reliance and expanding wholesale distribution.
- 02Private brands hold only 6.9% of Israel's grocery market, far below Europe's 38.8%.
- 03Price tests show Shufersal private brands average 56.7% cheaper than national brands.
- 04Some private brand products are more expensive, highlighting variable savings.
- 05Consumer loyalty and promotions limit private brand growth in Israel.
- 06Carrefour brands products under its name, while Shufersal uses distinct brand names per category.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
