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Live Terminal
Economy · Full coverage

Auto Chen Takes Over Chinese Car Brand Forthing Import License from UMI in Israel

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

Unrated 2

By תומר הדר

First reported by Globes · Aug 6, 2026

What happened

The Chinese car brand Forthing's import license in Israel is moving from UMI to Auto Chen after poor sales. Auto Chen plans to expand the brand's lineup and introduce hybrids. This change reflects challenges faced by several Chinese car brands in Israel's evolving market.

  • 01Forthing's Israeli import license shifts from UMI to Auto Chen due to zero sales this year.
  • 02Forthing initially entered Israel backed by Dongfeng but failed to gain market traction.
  • 03Auto Chen will expand Forthing's models and add hybrid vehicles.
  • 04UMI previously planned to import Hanteng, which never launched in Israel.
  • 05Auto Chen's portfolio includes struggling Chinese brands like AIWAYS and NETA.
  • 06The move reflects a broader trend of Chinese brands struggling and changing importers in Israel.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

In this story
OrganizationsUMI, Auto Chen, Dongfeng, Avis, Universal Group, Delek Motors, SAIC, Maxus
PlacesIsrael, China

Full coverage · 2 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

CalcalistUnrated · HebrewAug 6, 2026
Auto Chen Takes Over Chinese Car Brand Forthing Import License from UMI in Israel
GlobesUnrated · HebrewAug 6, 2026
Auto Chen Secures Israeli Import License for Chinese Forthing Brand from UMI

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